Visual Effects and Animation Focus Areas
3D Animation
Creating life and motion from pixels in 3D space. From fierce creatures to dancing dinner plates and photo-realistic buildings you wouldn't know aren't real, 3D Animation has impacted how we display and view products services and our movie and television entertainment.
Broadcast Packages
Networks have "ID" segments, glass logo spins with water effects spiraling off etc. Television shows have intro sequences, news programs have intro, closing and commercial break animations and motion graphics sequences. These are all examples of Broadcast Packages. Almost every skill and technology can be applied in creating these.
Product Visualization
Manufacturors spend a great deal of time and money making a new product and they want to see what it will look like before the first one is made. Product Visualization allows them to see a finished product with labels, details and often simulating functionality without committing to manufacturing. This gives them the opportunity to do market studies for packaging, test design and make changes more cost effectively.
Character Animation
The lamppost bends to follow a woman walking down the street. A monster creeps from behind a tree. A bingo ball begins singing and dancing. "Character" can be given to any object by animating large motions and the most detailed motions like a twitch at the corner of the mouth in order to convey personality and motion associated with "life".
Using 3D animation software and artistic skill an animator will create a skeleton like structure and give it the range of motion, flexibility and articulation of the real thing. Then using keyframes, motion capture and a strong sense of motion, the animator will move limbs, hair and objects painstakingly to create fluid motion.
2D Animation
2D Animation is comprised of good old hand drawn cel animation (done most often digitally via Flash or dedicated animation paint applications these days). But also comprises a hybrid use of 3D animation and compositing tools to create "Motion Graphics" and other unique animation styles.
Rotoscoping
Pulling something out of a shot, or tracing elements of a shot, isolating an area of a shot for color or other treatment. These are all areas where rotoscoping can be plied. Rotoscoping is used in the production of nearly every movie and tv commercial you see.
Green/Blue Screen Extraction
Removing a specific color from a shot the place the remaining elements into a new shot with other elements. Sounds relatively easy but if you want it done correctly, it takes some serious skill.
Compositing
Motion tracking
Camera Tracking
Match Moving
Color Correction
Element/Rig Removal
Creating life and motion from pixels in 3D space. From fierce creatures to dancing dinner plates and photo-realistic buildings you wouldn't know aren't real, 3D Animation has impacted how we display and view products services and our movie and television entertainment.
Broadcast Packages
Networks have "ID" segments, glass logo spins with water effects spiraling off etc. Television shows have intro sequences, news programs have intro, closing and commercial break animations and motion graphics sequences. These are all examples of Broadcast Packages. Almost every skill and technology can be applied in creating these.
Product Visualization
Manufacturors spend a great deal of time and money making a new product and they want to see what it will look like before the first one is made. Product Visualization allows them to see a finished product with labels, details and often simulating functionality without committing to manufacturing. This gives them the opportunity to do market studies for packaging, test design and make changes more cost effectively.
Character Animation
The lamppost bends to follow a woman walking down the street. A monster creeps from behind a tree. A bingo ball begins singing and dancing. "Character" can be given to any object by animating large motions and the most detailed motions like a twitch at the corner of the mouth in order to convey personality and motion associated with "life".
Using 3D animation software and artistic skill an animator will create a skeleton like structure and give it the range of motion, flexibility and articulation of the real thing. Then using keyframes, motion capture and a strong sense of motion, the animator will move limbs, hair and objects painstakingly to create fluid motion.
2D Animation
2D Animation is comprised of good old hand drawn cel animation (done most often digitally via Flash or dedicated animation paint applications these days). But also comprises a hybrid use of 3D animation and compositing tools to create "Motion Graphics" and other unique animation styles.
Rotoscoping
Pulling something out of a shot, or tracing elements of a shot, isolating an area of a shot for color or other treatment. These are all areas where rotoscoping can be plied. Rotoscoping is used in the production of nearly every movie and tv commercial you see.
Green/Blue Screen Extraction
Removing a specific color from a shot the place the remaining elements into a new shot with other elements. Sounds relatively easy but if you want it done correctly, it takes some serious skill.
Compositing
Motion tracking
Camera Tracking
Match Moving
Color Correction
Element/Rig Removal
Labels: 3D Animation Milwaukee, Animation Services Milwaukee, Visual Effects Milwaukee
posted by LightboxFX.com at
11:53 PM
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